Mettle’s Innovative Approach Towards Indian Sports & Lifestyle Supplements

Are dietary supplements suitable for your health? Are they bad? Are they necessary for you or not? These are all years old questions, and their answers are still unclear or unavailable. Nonetheless, over 580 million people in India(37% of the total population) consume dietary supplements daily. Given such a vast consumer base, we don’t have enough brands looking out for the actual betterment of their products or consumers. Companies are being careless, and in the times of the Internet, the doubts about dietary supplements are only going to spread more and more(without rhyme or reason). 

In 2018, a new brand came into existence, called Mettle.

In a short time of 3 years, they’ve managed to earn the trust of more than 100,000 happy customers. From Delhi to Mumbai, from Mumbai to Karnataka, Mettle has a solid & loyal consumer base. Mr Raghav Singhal started Mettle, and he is still true to his vision of delivering nutritious products without any compromises on taste and quality. A creative team from Swasthum Wellness PVT LTD(Parent company of Mettle) helps Mr Singhal bring his vision to life.

Recently Mettle has released an innovative line of supplements, with which they’ve changed the game of sports & lifestyle supplements in India. Their R&D team came up with solutions to pretty significant issues and some trivial ones. There’s a general concern amongst the consumers that creatine causes dehydration(This is not a fact, just a hyped-up myth), for which their creative R&D team has added mint and coconut water extract to it. They’ve added ginseng(A plant root), which has several health benefits, to one of their vitamins & minerals product. They’ve also added proteolytic enzymes to their Iso whey so that it becomes easier to digest the protein content.

The ideas are innovative, and the dedication is unmatchable. The response to these products is excellent as well. We can say without a doubt that Mettle is on its way to becoming one of the major players in India’s sports supplement & FMCG products market.